Toshiba Multimedia and Social Media Marketing

The working relationship between Toshiba and Redomino is not completely new. Just remember the viral marketing campaign on Facebook called "What is it?" created for the launch of the Toshiba JOURN.E TOUCH. This campaign was so successful (10,000 fans in the first 10 days of activity) that the collaboration increased: now the Redomino staff works every day with Toshiba Multimedia in managing Social Media Marketing and SEO.

What are we talking about?

"Social media marketing is a recent component of organizations' integrated marketing communications plans. [...] In the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself." [source: Wikipedia]
SEO (Search Engine Optimization) consists in all those activities useful to improve the presence of a website on the Web, its ranking on search engines, and to increase the number of users visiting that website; the goal is to gather new contacts and get potential customers for your business.

Redomino cooperated with Toshiba in creating the new Toshiba Multimedia portal. The project has been carried out paying the greatest attention to the quality and optimization of the contents and their ranking on search engines, aiming at making this website the first and main source of information for users who are looking for Toshiba's products and other activities related to Toshiba. At the same time Redomino started communication activities on social media.

Toshiba has three main social channels: Facebook, Twitter, and YouTube. These social channels are used, in parallel with the official website, for the bringing out of new products by speaking about them straight to users, who feel directly involved this way.

The launch of the CAMILEO BW10 camcorder

The most recent activity has been the bringing out of Toshiba's new waterproof and weatherproof sportscam: Toshiba CAMILEO BW10. On the official website, all the contents related to this product have been organized to satisfy every single user and potential customer looking for more information. Such contents have been optimized for search engines.

The product's official video (made by Linkaround S.r.l.) has been published on YouTube, Facebook and Twitter, for a over 50,000 total views.

At the same time the Redomino team  made and published other videos showing the functioning of the CAMILEO BW10, even in extreme situations, like... in a washing machine!

Other Toshiba's local business units appreciated the video showing the Camileo BW10 into a washing machine so much that they publlished it on their own social channels. This way they started the most widespread communication mode on social networks: pass the word.

Toshiba's constant presence on social networks gave birth to a high number of positive comments by users, who used the Facebook, Twitter and YouTube pages to express their opinions. But the main feedback from these pages consists in questions about Toshiba, its products and other topics. Such questions are promptly answered by Toshiba (with the help of the Redomino team), with great appreciation by users. New contents and activities involving users are created all the time in order to strengthen and increase the positive feeling between users and the Toshiba brans.

Contact us for further information about Social Media Marketing.