Viral Marketing

Virality Being effective in your brand communication on Internet and social networks makes your users/fans/followers to feel more involved, which means they will be more likely to share your contents with their friends.

The real benefit In a viral marketing campaign content isn't spread by the brand to its fans, as in traditional advertising, but freely and spontaneously by users to others users on social media.

In order to plan a good web marketing strategy, it is necessary to create original contents able to start the word-of-mouth effect. Redomino studies the brand communication of its customers aiming at stimulating responses and curiosity in users, both online and offline.

A viral marketing campaign is an effective way to promote the launch of a new product, a competition, an event, or a brand marketing campaign.

Case study

Redomino created a highly involving viral marketing campaign for Toshiba:

• about 10,000 fans in 10 days
• more than 4,000 interactions on the Facebook page in the last week of the campaign
• many news from blogs and websites

For further information read the whole case study: Toshiba and social intelligence made in Redomino