Goals and requirements
Give your clients what they're looking for! Learn deeply the Internet and the best web content management techniques to enhance your profits!
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GoalsThe course's goal is to give participants the basic competences to work on web site content and to its optimization. They will learn how to read visitors most used key words statistics in order to increment their visits and their brand visibility. We will see how to promote a new product or service, how to start a seasonal campaign, how to communicate efficiently with clients and how to expand the audience. |
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Target audienceThe course is open to a company's staff that deals with the content managemants of websites, with human resources, electronic commerce or others who think that Internet should be used better to promote their activity and who want to know how to design a good marketing strategy. |
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RequirementsNo particular requirement is needed for the participants, but a basic knowledge on the Internet and computers in general is advised. |
