Web marketing training - program

Give your clients what they're looking for! Knowing the Internet and the best content writing techniques will significantly grow your profits!

web marketing

  1. The importance of web marketing

    • What's Web Marketing?
    • Advantages
    • Enhancing returns
  2. Web site
    • Fundamental rules for an effective web site
    • Web content editing and communication on the web
    • How to set up an e-commerce website
    • Usable sites
  3. Search engines and directories
    • Differences and functioning
    • The importance of "natural" positioning
    • How to get a good positioning
    • Link popularity, page rank and trust rank
  4. Web Advertising
    • Planning campaigns
    • Web advertising tools
    • Keyword advertising and pay per click campaigns
    • Google AdWords
  5. Other tools
    • Landing pages
    • Mailing list
    • Newsletter
    • Article Marketing
    • Social network
    • Online reviews
    • Blog
    • Forum
    • Geomarketing (Google Maps and Google Earth)
      • KML
    • Ebay, Chat, Msn, Skype, etc.
  6. Site monitoring
    • Google analytics
    • Google sitemaps
    • Webmaster tools

The course

To know

 

All training courses are held in Italian, we organize English courses on demand.

Do you need more?

If you didn't find the best training solution for your needs, you can ask for a customized training program, tailored on your own personal background.